I imaging my target market to be shopping in a store that is private to the outside world but an amazing structure of beauty and elegance on the inside... Crystal glass, clean crisp lines and bright lights to represent cleanliness and sophistication through the mood of the store. They will enjoy this store because they want to be different than the rest of the world , they want to feel of extra importance.. like a diamond. They also want it to be private because not everyone can be like them. So the outside of the structure will be like coveting a secret of importance and high standards that not everyone will relate with. No windows, just a beautiful doorway to a secret area like a hidden garden...
The outside of the store will exume this feeling of a coveted entrance... like a secret.
These are three different pictures , i realize this, however I like individual aspects of each. The outer store will resemble the coveted entrance of a secret boutique, you are unsure of what to expect... but my market will know exactly what its about.
The inside of the store will resemble the second picture, of pristine excellence. Light, airy, crystal and clear. It will seem very elegant and concise, just what my customer will be used to. Glass, bright lights, sleek floors, but with an element of comfort, such as the chair in the bottom picture to keep the area welcoming to the market who will be comfortable shopping within this environment. I like the stairs as well , leaving the customer to explore yet another level of the experience. The clothes will be displayed like in the bottom picture, every peice being portrayed as important and not rammed all together on a rack like meaningless objects of clothing.
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