the palette

The pallette is demure... romantic, elegant. Dark blue.... because its a power color... like a rich dark navy blue , it gives a feeling of dominance without being the expected black. My target is high in their career , if they dont already own their business. Greys all around, dark and light... mixed with feminine, light airy pastel notes of steely blues and purples, subtle pinks, ivory creams, and sometimes mossy greens and browns, even if they are in charge of their career, or weekend gatherings and groups, they still appreciate the fun feminine colors. The colors arent bright and in your face because my market is not wanting to be obnoxious about what colors or trends they may be following. They want a sophisticated color selection because they feel it portrays a professional essence.