The details.....

Price point will reflect quality and the desire to be a part of the feeling of elegance in an everyday world. My target market wont hesitate to purchase a jacket and spend $500 dollars because the are willing to pay for quality and style. Cashmere is luxury, but so is the need to be warm , so a $200 dollar cashmere scarf is not as much of a desire as it is a need. This market will purchase items that will be slightly more than average because they can afford it, and it interests them.The price point will be justified by rolled hems on chiffons and fine details like topstitching, pleating on tailored pants and linings in jackets and dresses.