Attempt part 2

Still. Not enough. Getting there though.....

I dont want the lace anymore, I dont like the dress under the calla lily. This is more of a view of the inside of my mind. Its a mind board, new concept. Lets go with it.

Styles i like

I like the silhouette of this dress and the way it is tight at the waist, with a fitted skirt, not skin tight, but definetely  not "A" line. The minor details are attractive, like the sleeve shape and the buttons featured on the front. I am not crazy about the lapel collar either. The gloves and pointed little slingbacks add femininity to the ensemble. Undecided on the hat..

So I like the dress on the left, the buttons are perfect, not too large and they are not cluttering the front of the bodice. The skirt has details in the waist with pleating going in either direction from the middlle of the body, keeping the focus on the torso. The high collar elongates the neck and draws the eye lengthwise to create the representation of good posture.



This is a great cropped jacket, I would like it shorter to have the hemline at the waist. The buttons are good, but i would prefer to have a high collar or boatneck see the collar bone.



Eras I like

I have been looking at ALOT of pictures of clothing throughout the era's and come to conclusion. There are two times of history that I am really intrigued with the 1920's and the 1950's. Both times just happen to be close to war times, women gaining independence all around.

Now, I am not a feminist , but I do support an independent woman, a proud and dominant creature. I admire these characteristics because in the Victorian period ( especially pre 1870) a woman was a typical being that should stay home, sew, cook and raise the family. She had little or no say/influence on either her own or her families decisions while the man took the role of having a career, social status, and being the solitary item to provide for the family. She was living in her husbands shadow. So, the idea of woman gaining independence is gratifying for me. Ultimately women were gaining independence and taking more on of the "man" role such as having a career, attending social gatherings, dressing in looser , more masculine clothing.... acheiving balance physically and psychologically with men.

My other interest was of the fashion aspect. During the WW1, fashion was put on hold, as so was trade with Paris -the big fashion provider! So uniforms were a big influence as that was a main staple of clothing for the times. Easy fitted silhouettes, somewhat masculine, in terms of structure being loose and not tight and lifting like the Victorian corsette.

I think both of these issues pertain to my designs because I want to dress a woman who holds or wants to hold a strong status socially. Silhouettes are slim fitted (50's alternative dress), they have a feeling of masculinity (20's unisex) combined with a sincere touch of femininity by keeping a focus on collars, waist and breast. Done so in a minimalistic fashion with small unfrivelous details.

my contrived representation of the elite status

I speak alot of Elite status or High society because to me it reflects a certain feeling of being proper ( good ettiquette), graceful and elegant. I am intrigued by these groups of exclusivity because they arent trying to be better than anyone else in terms of economic status, they have just made themselves dominant for social situations and allow themselves to be thought upon as extremely dedicated to bettering themselves and being the best that they can.

the palette

The pallette is demure... romantic, elegant. Dark blue.... because its a power color... like a rich dark navy blue , it gives a feeling of dominance without being the expected black. My target is high in their career , if they dont already own their business. Greys all around, dark and light... mixed with feminine, light airy pastel notes of steely blues and purples, subtle pinks, ivory creams, and sometimes mossy greens and browns, even if they are in charge of their career, or weekend gatherings and groups, they still appreciate the fun feminine colors. The colors arent bright and in your face because my market is not wanting to be obnoxious about what colors or trends they may be following. They want a sophisticated color selection because they feel it portrays a professional essence.

The details.....

Price point will reflect quality and the desire to be a part of the feeling of elegance in an everyday world. My target market wont hesitate to purchase a jacket and spend $500 dollars because the are willing to pay for quality and style. Cashmere is luxury, but so is the need to be warm , so a $200 dollar cashmere scarf is not as much of a desire as it is a need. This market will purchase items that will be slightly more than average because they can afford it, and it interests them.The price point will be justified by rolled hems on chiffons and fine details like topstitching, pleating on tailored pants and linings in jackets and dresses.

shopping experience for my market

I imaging my target market to be shopping in a store that is private to the outside world but an amazing structure of beauty and elegance on the inside... Crystal glass, clean crisp lines and bright lights to represent cleanliness and sophistication through the mood of the store. They will enjoy this store because they want to be different than the rest of the world , they want to feel of extra importance.. like a diamond. They also want it to be private because not everyone can be like them. So the outside of the structure will be like coveting a secret of importance and high standards that not everyone will relate with. No windows, just a beautiful doorway to a secret area like a hidden garden...

The outside of the store will exume this feeling of a coveted entrance... like a secret.

These are three different pictures , i realize this, however I like individual aspects of each. The outer store will resemble the coveted entrance of a secret boutique, you are unsure of what to expect... but my market will know exactly what its about.

The inside of the store will resemble the second picture, of pristine excellence. Light, airy, crystal and clear. It will seem very elegant and concise, just what my customer will be used to. Glass, bright lights, sleek floors, but with an element of comfort, such as the chair in the bottom picture to keep the area welcoming to the market who will be comfortable shopping within this environment. I like the stairs as well , leaving the customer to explore yet another level of the experience. The clothes will be displayed like in the bottom picture, every peice being portrayed as important and not rammed all together on a rack like meaningless objects of clothing.

proper

The mood for the board is elegance, grace and a polished essence. Its displaying high society people that walk tall, wear chanel , and refine their taste to excellence in high quality fabrics, events and personal belongings.