Harry Rosen is a menswear store with a variety of brands that are all targeted towards a 38 year old man. Although many males between the ages of 15 to 95 have adopted the fashions in the store. The Harry Rosen man is a corporate gentleman who works in a business/office environment and wants his wardrobe to say "upscale menswear" because he needs to be taken seriously through his clothing as he could hold the job of a Lawyer, CEO or entrepneur. Those positions hold the need to demand respect, and this could be identified through clothing.
The Rosen client also requires other needs as a consumer. On the weekends he would be found at the yacht club or possibly tossing around the rugby ball with his old scholars from university. He enjoys outdoors and travelling in his spare time but wants keep his elegant and sophisticated appearance while dressing down. Collared rugby shirts and Polo's will still mimmick the office collar, khakis and fitted denims in slim or boot cut styles will maintain the polished look for his lifestyle.
His accesories include assorted ties for the office, scarves, tailored gloves, and assorted bags, including briefcases and fine travel luggage so that even in an airport he can be distinguished as a corporate man, because his outerwear is all reminiscint of the fine suits that he sports during the work week in his profession.
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